KBB: Reaching Millions of In-Market Car Shoppers

REACHING THE RIGHT SHOPPERS
AT THE RIGHT TIME.

The internet is now the leading source driving vehicle purchases -- however, not all advertising is created equal. Dealers have to ensure their dealership and inventory are in front of the shoppers at the right time.

KBB.COM HELPS YOU REACH AND INFLUENCE IN MARKET SHOPPERS.

Kelley Blue Book is one of the top resources buyers use during the shopping process. Our audience is actively in-market, with over a third being three months (or less) from purchase. And our traffic is largely unduplicated across other sites, giving you the opportunity to maximize your exposure with a whole new audience you can’t reach anywhere else.

KBB.com’s portfolio of solutions

  • classifieds

    classifieds

    With 37% of kbb.com’s visitors planning to buy within the next 3 months,* classifieds give you the opportunity to get your inventory in front of a large audience of in-market car shoppers getting trade-in values and doing research.

    *Kelley Blue Book Market Intelligence. Jan – April 2012 Demographics.
  • dealer showcase

    dealer showcase

    High profile, high impact branding and lead generation placements on kbb.com. Drive exposure, leads and brand awareness for your dealership with powerful, expandable rich-media ads on over 160 pages throughout kbb.com.

  • Integration with autotrader.com’s trade-in marketplace

    Integration with autotrader.com’s trade-in marketplace

    The opportunity to connect with the 77% of shoppers on kbb.com who are valuing a trade-in** by giving them the option to fill out a Trader-In Marketplace Instant Offer right from kbb.com.

    **Kelley Blue Book Market Intelligence. January-April 2012 Demographics.

Interested in learning more? Talk to your AutoTrader.com representative to get an overview of these solutions and schedule an in-depth demonstration with our partner companies.

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