OUR WORKSHOPS are designed to advance online innovation in the dealer community and provide take-aways that can be implemented immediately at your dealership.
AutoTrader.com's workshops are often derived from real-life success stories and typically includes merchandising tips and techniques to help dealers maximize their online advertising effectiveness. Furthermore, our programs do not promote AutoTrader.com products (unless specifically requested). Instead, we focus on timely industry topics in an effort to foster dealers' overall success.
Our educators are available to deliver these programs at dealer group meetings, local market business meetings, and 20 group meetings, as well as in-dealership educational workshops or webinars.
HOW TO SCHEDULE A WORKSHOP
Dealers may request a workshop through their local AutoTrader.com representative. AutoTrader.com representatives may request a workshop for their market and/or dealership through Ignition.
our topics include but are not limited to:
Online New Car Marketing
This workshop covers the steps of effective online marketing and merchandising for New Cars, including how photos and video can make the difference between you and your competition. Download Full Program Description > Watch a Quick Video Overview >
360 Degree View of the Customer
This workshop offers insight into how dealerships can engage and respond to online car shoppers when they call, email, or walk in to the dealership. Download Full Program Description > Watch a Quick Video Overview >
360 Degree View of Online Marketing
The Transparent Dealership
This workshop examines the growing need for dealerships to become more transparent to consumers across all levels of the shopping process. Download Full Program Description >
The "Direct From Consumer" Inventory Acquisition Opportunity
This workshop focuses on how dealers can acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in or otherwise dispose of their vehicles. Download Full Program Description >
FEATURED VIDEO TUTORIAL
Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
AutoTrader.com Survey Reveals Shopper Perceptions and Concerns Regarding Diesel, Hybrid, Electric and Plug-in Hybrid Vehicles
Cost is still a primary obstacle to consumer ... read more.
Kelley Blue Book Used Car Market Report - October 2013
Auction values begin their seasonal decline, but still ... read more.
Schedule a Workshop
Dealers may request a workshop through their local Autotrader.com representative.
AutoTrader.com representatives may request a workshop for their market and/or dealership through Ignition.