Workshop
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OUR WORKSHOPS are designed to advance online innovation in the dealer community and provide take-aways that can be implemented immediately at your dealership.
WORKSHOP CONTENT
AutoTrader.com's workshops are often derived from real-life success stories and typically includes merchandising tips and techniques to help dealers maximize their online advertising effectiveness. Furthermore, our programs do not promote AutoTrader.com products (unless specifically requested). Instead, we focus on timely industry topics in an effort to foster dealers' overall success.
Our educators are available to deliver these programs at dealer group meetings, local market business meetings, and 20 group meetings, as well as in-dealership educational workshops or webinars.
our topics include but are not limited to:
Customer Connections
This workshop offers insight into how dealerships can engage and respond to online car shoppers when they call, email, or walk in to the dealership.
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onlot2online
This workshop focuses on how to take in-store best practices and move them into the online space.
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The Transparent Dealership
This workshop examines the growing need for dealerships to become more transparent to consumers across all levels of the shopping process.
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The "Direct from consumer" inventory acquisition opportunity
This workshop focuses on how dealers can acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in or otherwise dispose of their vehicles.
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Video
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Webinar
FEATURED VIDEO TUTORIAL
Learn how to stay connected to online shoppers when they go mobile
Video- Download
- Webinar
FEATURED DOWNLOAD
2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
LATEST RESOURCES
2012
15
6 Things to Know about Search Engine Marketing
Six things you need to about SEM and how car buyers ... read more.
2012
15
Spring 2012 Digital Dealer Conference Recap
Get the buzz on what folks were talking about at the ... read more.