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2012
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New Price Markdown Feature Enables Dealers to Highlight Affordability of Their New Car Inventory on AutoTrader.com
How To Apply Price Markdowns
The "Price Markdown" feature on AutoTrader.com enables dealers to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at dealers.autotrader.com.
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2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
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