Used Car Dealer Sourcing Studies Report
According to a study commissioned by AutoTrader.com of how used car buyers first contact the dealer, nearly two-thirds do so by simply walking into the dealership with no prior contact. Learn more, and find out what influences shoppers to choose specific dealerships.
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
Northwood University and AutoTrader.com examine how walk-in customers establish first contact with dealers.
New Car Dealer Sourcing Studies Report
The AutoTrader.com Dealer Sourcing Studies reveal how New Car Buyers make first contact with the dealership and what influences them to choose specific dealerships. AutoTrader.com commissioned KS&R, an independent market research firm based in Syracuse, New York, to conduct the studies among New Car Buyers of AutoTrader.com dealer customers. 72,617 New Car Buyers who purchased between March 2010 and March 2012 were surveyed.
FEATURED VIDEO TUTORIAL
Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
New AutoTrader.com Study Shows Key Changes in Shoppers' Familiarity, Opinion and Consideration of CPO Vehicles
Study shows CPO owners are more likely to return to ... read more.
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