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Tag Term:skyscraper
JUN 1
2012
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    AutoTrader How-To's
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    Online Marketing
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How to Auto-Apply Spotlight Ads
A reference guide to setting up and applying your Spotlight Ads on AutoTrader.com.

AutoTrader.com Enhances Display Advertising Solutions

Dealers Enhancements to Skyscrapers, Spotlights and Alpha Ads are designed to give dealers the tools and flexibility they need to reach more shoppers online.

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JAN 13
2012
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    Best Practices
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    Research Reports
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    Industry Insights
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    Online Marketing
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    Video
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    Download
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Additional
Resources
Resource
Measuring Advertising Effectiveness Beyond the Click
Learn why counting clicks does not truly measure the value of display advertising
Resource
Basic Training for Behavioral Targeting
A handbook about using behavioral targeting to convert online tire kickers to real sales
Resource
Display Advertising: What You Need to Know
Industry Insights on creative considerations for driving results with display advertising

Stand Out with Display Advertising

Display advertising offers opportunities for you to get noticed. Spotlight and Skyscraper ads can effectively complement your listings to drive more traffic to your dealership website and your Vehicle Details Pages.

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FEATURED VIDEO TUTORIAL

View Creating an Effective Online New Car Marketing Strategy

How to engage, influence and convert online new car shoppers into offline new car buyers.

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FEATURED DOWNLOAD

What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.

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