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Digital Audience Analysis Webinar
Understanding online car shopping behavior & sources of traffic to dealer websites.
Download White Paper
White Paper: Digital Audience Analysis
The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.
2012
Resources
Use this guide to launch/improve your dealership’s Search Engine Marketing (SEM) efforts and making your website search-engine friendly.
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
6 Things to Know About Search Engine Marketing
Many dealers spend significant dollars on Search Engine Marketing (SEM) programs to reach and influence in-market shoppers. To ensure you are getting the most out of your investment, here are six things you need to know about SEM and how car buyers use search engines during the car shopping process.
Polk View: The Role of the Internet in the New and Used Vehicle Purchase Process
This special report from R.L. Polk & Co. examines how the Internet influences the purchase decisions of New and Used car buyers.
Getting Smart About Search
Use this guide to launch/improve your dealership’s Search Engine Marketing (SEM) efforts and making your website search-engine friendly.
Video
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Webinar
FEATURED VIDEO TUTORIAL
How to engage, influence and convert online new car shoppers into offline new car buyers.
Video
Download- Webinar
FEATURED DOWNLOAD
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
LATEST RESOURCES
2013
22
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your ... read more.
2013
25
Cox Enterprises Names Sanford Schwartz President of Manheim & AutoTrader Group
CEO Chip Perry to retire May 1.
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