Welcome to the Dealer Learning Center

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AutoTrader.com's Dealer Learning Team is dedicated to educating the dealer community about effective online marketing and merchandising.

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Learn about the Dealer Learning Team and how we support the dealer community.

THE LEARNING LIBRARY

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Looking for research, information and insights about online marketing, or best practices? Find all this information and more - everything from online merchandising tips to the economic impact on car shoppers.

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LATEST RESOURCES

May 15

6 Things to Know about Search Engine Marketing
Six things you need to about SEM and how car buyers ... read more.

May 15

Spring 2012 Digital Dealer Conference Recap
Get the buzz on what folks were talking about at the ... read more.

UPCOMING EVENTS

May 23

Spokane, WA Local Market Workshop for Onlot2Online
A valuable educational workshop about effective online ... read more.

May 23

Kearney, NE Local Market Workshop for Onlot2Online
A valuable educational workshop about effective online ... read more.

LATEST NEWS

Mar 20

AutoTrader.com Names "Eight Great American Cars to Spend a Tax Refund On”

The March edition of the AutoTrader.com Shopper Insights Report indicates the majority of car shoppers expect a refund, consider U.S.-made cars

Feb 24

Small and Fuel-Efficient Cars Make Big Gains

Small and Fuel-Efficient Cars Make Big Gains as Gas Prices Increase Shoppers turned their attention toward compact and hybrid cars amid rising gas prices in January

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