Dealer Learning Center | Learning Library

Learning Library

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Looking for video tutorials, information and insights about online marketing, upcoming webinars or best practices? Find the resources you're looking for right here.

Best Practices

Educational articles and videos about online marketing, merchandising, new technologies and more
Best Practices Resources >

Top Resources

Creating an Effective Online New Car Marketing Strategy
How to engage, influence and convert online new car shoppers into offline new car buyers.
Maximizing Your Online New Car Merchandising
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.
Building a Transparent Dealership
Learn how transparency can benefit your business and how you can integrate transparent practices into your marketing and processes.
Reaching the Decision Maker: How to Appeal to Female Car Shoppers
Do you know what motivates female car shoppers? Find out in this educational video.
The Direct-from-Consumer Inventory Acquisition Opportunity
Demand for used cars continues to challenge dealers. Here's a smart way to building a better inventory.

Online Marketing

Marketing tips & reference material on merchandising, mobile, video, advertising, SEM & more
Online Marketing Resources >

Top Resources

How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the “Big Guys.”
Building a Direct-from-Consumer Inventory Acquisition Channel
Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.
New Platforms to Influence Car Shoppers Handbook
This popular handbook has been updated with new information for the ever-changing landscape of digital platforms.
7 Steps to Create a Social Media Roadmap
Regardless whether you’re personally handling your dealership’s social media or you’ve hired a social media manager, you need a strategic roadmap. Here's what you need to do.
Used Car Dealer Sourcing Studies Report
The AutoTrader.com Dealer Sourcing Studies reveal how Used Car Buyers make first contact with the dealership and what influences them to choose specific dealerships.

Videos

Video tutorials about effective online marketing and merchandising.
Videos Resources >

Top Resources

Creating an Effective Online New Car Marketing Strategy
How to engage, influence and convert online new car shoppers into offline new car buyers.
Maximizing Your Online New Car Merchandising
Effective merchandising has a 360-degree influence on car buyers. Here’s how to make it work for you.
Building a Transparent Dealership
Learn how transparency can benefit your business and how you can integrate transparent practices into your marketing and processes.
Reaching the Decision Maker: How to Appeal to Female Car Shoppers
Do you know what motivates female car shoppers? Find out in this educational video.
"Have Internet, Will Travel" Geo-Distance Study Webinar
Research shows online car shoppers travel farther to make vehicle purchase.

Research Reports

Results from AutoTrader.com proprietary research studies & market reports from reputable independent sources
Research Reports Resources >

Top Resources

Kelley Blue Book Market Report - March 2013
New car sales continue to be strong and used car values remain steady, despite rising fuel prices.
Kelley Blue Book Market Report - February 2013
Kelley Blue Book's Market Report provides a concise analysis of new- and used-car sales for February 2013, along with trending news.
What You Need to Know about Millennials & Why It Matters
An analysis of Millennial car shoppers & buyers to understand their car-shopping behavior.
"Have Internet, Will Travel" Geo-Distance Study Webinar
Research shows online car shoppers travel farther to make vehicle purchase.
White Paper: The CRM Paradox
Exclusive study reveals disconnect between shopper behavior and CRM data.

Industry Insights

Special reports on current events, consumer behavior, emerging trends and more
Industry Insights Resources >

Top Resources

Is Your Dealership Mobile-Ready?
Find out what car shoppers are doing online through mobile and learn tips on how to make your website mobile-ready.
Living In Today’s Transparent Marketplace
Discover how business transparency can benefit dealers
Shopper Frame of Mind
Understand consumers' needs when they begin the car shopping process
Trend Engine: Shopper Insights September 2012
While the majority of drivers support a ban on texting/emailing while driving, guess how many do it anyway?
Trend Engine: Shopper Insights August 2012
More parents than ever before are picking up the tab for the children's first car.