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Looking for video tutorials, information and insights about online marketing, upcoming webinars or best practices? Find the resources you're looking for right here.
Best Practices
Educational articles and videos about online marketing, merchandising, new technologies and more
Best Practices Resources >
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Influencing Car Shopper Decisions with Live Chat
Understand why and how car shoppers use Live Chat and learn about best practices to maximize your results with Chat.
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"From PC to Pocket" Mobile Web Video Tutorial
Learn how to stay connected to online shoppers when they go mobile
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How to Configure the New Facebook Timeline Business Page
Learn how to make Facebook's new brand page work for you
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Tips for Successful Online New Car Marketing
This helpful handbook shows you how to successfully merchandise New Cars online
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Managing Your Online Reputation
Learn how to monitor and respond to consumer opinions about your dealership.
Online Marketing
Marketing tips & reference material on merchandising, mobile, video, advertising, SEM & more
Online Marketing Resources >
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Twitter Is Not A Strategy
A marketing pro's perspective on the role of social networking
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When Managing Your Reputation Online, Actions Speak Louder Than Words
A marketing pro's perspective on reputation management
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Influencing Car Shopper Decisions with Live Chat
Understand why and how car shoppers use Live Chat and learn about best practices to maximize your results with Chat.
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Basic Training for Behavioral Targeting
A handbook about using behavioral targeting to convert online tire kickers to real sales
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How to Configure the New Facebook Timeline Business Page
Learn how to make Facebook's new brand page work for you
Industry Insights
Special reports on current events, consumer behavior, emerging trends and more
Industry Insights Resources >
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Living In Today’s Transparent Marketplace
Discover how business transparency can benefit dealers
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Beyond the Email Lead
Learn why consumers email dealerships, why they don’t, and what you can do to improve the process.
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Video: Your Customers Are Watching
Video continues to increase in popularity among online shoppers. Learn how you can leverage this effective merchandising tool.
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The Impact the Economy Has Had on Car Shoppers
Learn how the changing economy has affected car shoppers and what you can do to reach them.
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Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers’ interest in certified vehicles continues to grow, yet many don’t understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.
Research Reports
Results from AutoTrader.com proprietary research studies & market reports from reputable independent sources
Research Reports Resources >
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2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
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2011 Buy Here, Pay Here Study
In October 2010 and January 2011, the National Alliance of Buy Here, Pay Here Dealers (NABD) and AutoTrader.com teamed up for a groundbreaking study to define the consumer profile of the average Buy Here, Pay Here (BHPH) customer and to understand the u
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2012 New Luxury Vehicle Loyalty Study: Who Stays, Who Goes, And Why?
Research study that examines what motivates high customer loyalty among luxury brands and the reasons luxury buyers defect to other luxury brands
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Dealer Sourcing Studies Report
The AutoTrader.com Dealer Sourcing Studies reveal how New Car Buyers make first contact with the dealership and what influences them to choose specific dealerships.
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Dealer Walk-In Study Results
Northwood University and AutoTrader.com examine how walk-in customers establish first contact with dealers.
AutoTrader.com How-To's
Set-up guides and other tips on AutoTrader.com tools, products and solutions
AutoTrader.com How-To's Resources >
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Stand Out with Display Advertising
Tips for how and when to use Spotlight Display Ads and Skyscrapers Display Ads
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How to Quickly Create & Easily Manage OEM SPECIALS
A reference guide to setting up and managing your OEM Specials on AutoTrader.com.
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How To Auto-Apply Spotlight Ads
A reference guide to setting up and applying your Spotlight Ads on AutoTrader.com.
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OEM Specials One-Sheet
PDF One-Sheet on Applying OEM Incentives or Setting Up Individual Specials with Just a Click
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Learn How Front-Line Listings on AutoTrader.com Can Work For You
PDF One-Sheet on Front-Line Listings
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FEATURED VIDEO TUTORIAL
Learn how to stay connected to online shoppers when they go mobile
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2011 Automotive Buyer Influence Study: Sources that Influence Purchase
Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.
LATEST RESOURCES
2012
15
6 Things to Know about Search Engine Marketing
Six things you need to about SEM and how car buyers ... read more.
2012
15
Spring 2012 Digital Dealer Conference Recap
Get the buzz on what folks were talking about at the ... read more.