Honda Dealership Optimizes Operations with Trade-In Tools
Case studies from Autotrader are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a Honda Dealership in Oregon that uses Trade-In Marketplace to help them acquire inventory, facilitate transactional conversations, improve customer satisfaction, and maintain overall profit margins.
FEATURED VIDEO TUTORIAL
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t
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