MAY 7
2014
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    Shopper Insights
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Additional
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Resource
White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience

Honda Dealership Optimizes Operations with Trade-In Tools

Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a Honda Dealership in Oregon that uses Trade-In Marketplace to help them acquire inventory, facilitate transactional conversations, improve customer satisfaction, and maintain overall profit margins.

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Additional Resources:

White Paper: Maximizing the Trade-In Process
Aligning valuation tools and in-store processes to improve margins, reduce risk & enhance the customer experience
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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

2014 Automotive Buyer Influence Study
This study from IHS Automotive and AutoTrader.com shows the sources currently influencing vehicle purchases.

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