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Watch the Automotive News archived webinar entitled, “Understanding the Influencers that Drive Vehicle Purchase: 2011 Polk Automotive Buyer Influence Study.”

In order to finally determine what drives buyers to purchase, AutoTrader.com and Polk teamed up to conduct the Automotive Buyer Influence Study, a groundbreaking research study that measured the most influential sources on New and Used Vehicle Buyers prior to purchase.  In this webinar, AutoTrader.com will share the results of the research as well as reveal insights about how much time car buyers spend online during the shopping process and how Search Engines and Social Networking sites factor into the equation.

Following this webinar, attendees should better understand:

• The predominant shopping source leading vehicle buyers to dealers
• How buyers allocate their shopping time
• The impact of Search and Social Networking on car buyers

WATCH THE WEBINAR NOW  

Original event was broadcast on:

Date: Tuesday, June 28, 2011

Time: 2:00 PM EDT

Duration: 60-minutes