White Paper: Digital Audience Analysis
The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.
White Paper: Have Internet, Will Travel
68% more car buyers travel 30+ miles when third-party sites were used versus car buyers that didn't use the Internet at all. This white paper reveals how these numbers were derived and their implications for dealers in understanding that Internet-savvy car buyers are willing to travel for their next car.
Trend Engine: Shopper Insights September 2012
The sight of someone driving while texting can be pretty terrifying when you're the likely victim of their distraction. But while the majority of drivers believe there should be a ban on texting while driving, a surprising number of us don't practice what we preach.
Bump Up Your Bottom Line with an Aged Inventory Action Plan
Aged inventory is an age-old problem but it’s no joke. The ugly truth of the matter is if you’ve got a problem with aged inventory, you’re tying up cash and hurting profitability because you’re sitting on a depreciating asset. Take a look at what you can do to get on the right track and eliminate the issue of aged inventory in the future.
Kelley Blue Book Market Report - September 2012
Kelley Blue Book's Market Report provides a concise analysis of September 2012's new- and used-car sales, along with trending news.
FEATURED VIDEO TUTORIAL
Learn how to acquire high-quality units by maximizing the opportunity among car shoppers looking to trade in their vehicles.
AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
AutoTrader.com Survey Reveals Shopper Perceptions and Concerns Regarding Diesel, Hybrid, Electric and Plug-in Hybrid Vehicles
Cost is still a primary obstacle to consumer ... read more.
Kelley Blue Book Used Car Market Report - October 2013
Auction values begin their seasonal decline, but still ... read more.
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