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Jul
2015
7
  • WHEN
  • Tuesday, July 7, 2015
  • Time: 8am-4pm
  • WHERE
  • DoubleTree Hotel Chicago Oak Brook, 1909 Spring Road, Chicago, IL 60523

The Digital Dealer Workshop features opportunities to work with automotive industry thought leaders to learn the latest skills and best practices in a number of areas critical to dealership operations including digital marketing, social media, new and pre-owned sales, data and analytics, reputation management and customer loyalty programs.

  • Learn new skills and strategies from the best in the business.
  • Connect with your dealership peers.
  • Customize a learning experience based on your improvement needs.
  • Get inspired for the year to come.
Jul
2015
7
  • WHEN
  • Tuesday, July 7, 2015
  • Time: 8am-5pm
  • WHERE
  • Fontainebleau Miami Beach, 4441 Collins Avenue Miami Beach, FL 33140

Join Kevin Filan, Vice President, Customer Marketing as he delivers a 20-minute presentation during the general session.

tags:  namad

Jul
2015
16
  • WHEN
  • Thursday, July 16, 2015
  • Time: 9am-3:30pm
  • WHERE
  • Doubletree by Hilton Pittsburgh Cranberry 910 Sheraton Dr. Mars, PA 16046

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  •     How today's customers shop for cars
  •     How to improve your visibility in the digital marketplace
  •     How to reach today's consumer at every stage of their car shopping process
  •     How to build in-store processes that produce great sales results
Jul
2015
21
  • WHEN
  • Tuesday, July 21, 2015
  • Time: 8:30am-3:30pm
  • WHERE
  • Doubletree by Hilton Bethesda-Washington, DC

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  •     How today's customers shop for cars
  •     How to improve your visibility in the digital marketplace
  •     How to reach today's consumer at every stage of their car shopping process
  •     How to build in-store processes that produce great sales results
Jul
2015
22
  • WHEN
  • Wednesday, July 22, 2015
  • Time: 1pm-2pm
  • WHERE
  • NADA Webinar

RSVP: Registration info coming soon!

There is a massive shift happening in the dealership sales environment. Much like the ease of buying from sites such as Amazon.com, car buyers are expecting more of the process to take place digitally. While you might be attracted to the convenience and lower operating costs of selling completely online, you know that selling cars ‘point-and-click’ just doesn’t make sense. Not only does the idea of a website selling cars feel like a total loss of control of your business, your instinct tells you that you can’t remove the human element from a car deal.

Great news! You can stay in control of your retail business and achieve sales conversion ratios that on average double current email lead conversion rates. Your customers will love an online deal making process that gives them the confidence to enter your store ready to test drive and complete paperwork.

  • Convert your online listings into desk-ready deals
  • Provide the online buying experience your customers expect
  • Stay in control of your retail business in the shift to online sales
  • Provide F&I product information and pricing online to increase sales
  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

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