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Sep
2014
18
  • WHEN
  • Thursday, September 18, 2014
  • Time: 9am-4pm
  • WHERE
  • Hyatt Place Boston/Braintree, 50 Forbes Rd, Braintree, MA 02184

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  • How today's customers shop for cars
  • How to improve your visibility in the digital marketplace
  • How to reach today's consumer at every stage of their car shopping process
  • How to build in-store processes that produce great sales results

tags:  boston , ids , summit

Sep
2014
23
  • WHEN
  • Tuesday, September 23, 2014
  • Time: 9am-5pm
  • WHERE
  • The Mirage, Las Vegas

Glenn Pereira, manager of Industry Education, presents "8 Keys to Driving a Sale."

No doubt, consumers have changed the way they shop for cars. To that end, we’ve identified eight fundamentals and some best practices that dealers can use to improve their dealership’s effectiveness. What we’re really talking about is a roadmap that breaks down what you can do to improve your operations in those critical steps leading to a sale. Done right, you’ll improve your front-end processes as well as drive influence and preference for your dealership.

Learning objectives:

  • What you can do to improve your front-end processes
  • Tools you can use to drive a sale more efficiently
  • Drive influence and preference for your dealership
  • Deliver the kind of end-to-end experience that today’s consumers expect
Oct
2014
7
  • WHEN
  • Tuesday, October 7, 2014
  • Time: 9am-4pm
  • WHERE
  • Omaha Marriott, 10220 Regency Circle, Omaha, NE 68114

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  • How today's customers shop for cars
  • How to improve your visibility in the digital marketplace
  • How to reach today's consumer at every stage of their car shopping process
  • How to build in-store processes that produce great sales results

tags:  omaha , ids , summit

Oct
2014
10
  • WHEN
  • Friday, October 10, 2014
  • Time: 8am-5pm
  • WHERE
  • Harvey's Lake Tahoe, Lake Tahoe

Glenn Pereira, manager of Industry Eduction, presents "Do You Know Today's Customer?"

In this presentation, you'll learn:

  • What the Consumer Decision Journey is and why it's important to your business
  • The five steps a consumer goes through when shopping for a vehicle
  • The role the Internet plays in the Consumer Decision Journey
  • What you can do make your dealership important to the consumer throughout the Consumer Decision Journey
Oct
2014
10
  • WHEN
  • Friday, October 10, 2014
  • Time: 8am-4pm
  • WHERE
  • The Lodge at Deadwood, Deadwood, SD

Join us for presentations from Howard Polirer, director of Industry Education at AutoTrader.com, and one of the industry's most respected voices in automotive marketing. What you'll learn:

  • How today's customers shop for cars
  • How to deliver an outstanding customer-handling experience
  • Evaluating your online performance

 

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

LATEST RESOURCES

Sep
2014
17

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.

Sep
2014
16

Case Study: Independent Dealership Uses Trade-In Marketplace to Increase Profits
New case study details how Carson Cars uses the ... read more.

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