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Oct
2014
7
  • WHEN
  • Tuesday, October 7, 2014
  • Time: 8:30am-12pm
  • WHERE
  • Park Place Hotel 300 East State Street Traverse City, MI

Virtually all of today’s car buyers are shopping online first, but how are you turning those shoppers into buyers when they call, email or simply walk in to your dealership without an appointment? This workshop takes a 360-degree view of today’s shopper — what they’re looking for from dealerships today, the multiple ways they’re contacting you, effective methods for influencing their purchase decisions, and the do’s and don’ts of newer platforms, like live chat, social media, consumer reviews and reputation management.

Oct
2014
7
  • WHEN
  • Tuesday, October 7, 2014
  • Time: 8:30am-12pm
  • WHERE
  • Marcus Whitman Hotel & Conference Center 6 West Rose Street Walla Walla, WA 99362

Virtually all of today’s car buyers are shopping online first, but how are you turning those shoppers into buyers when they call, email or simply walk in to your dealership without an appointment? This workshop takes a 360-degree view of today’s shopper — what they’re looking for from dealerships today, the multiple ways they’re contacting you, effective methods for influencing their purchase decisions, and the do’s and don’ts of newer platforms, like live chat, social media, consumer reviews and reputation management.

Oct
2014
7
  • WHEN
  • Tuesday, October 7, 2014
  • Time: 9am-4pm
  • WHERE
  • Omaha Marriott, 10220 Regency Circle, Omaha, NE 68114

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  • How today's customers shop for cars
  • How to improve your visibility in the digital marketplace
  • How to reach today's consumer at every stage of their car shopping process
  • How to build in-store processes that produce great sales results

tags:  omaha , ids , summit

Oct
2014
8
  • WHEN
  • Wednesday, October 8, 2014
  • Time: 8:30am-12pm
  • WHERE
  • Doubletree Hotel Bay City - Riverfront One Wenonah Park Place Bay City, MI

Virtually all of today’s car buyers are shopping online first, but how are you turning those shoppers into buyers when they call, email or simply walk in to your dealership without an appointment? This workshop takes a 360-degree view of today’s shopper — what they’re looking for from dealerships today, the multiple ways they’re contacting you, effective methods for influencing their purchase decisions, and the do’s and don’ts of newer platforms, like live chat, social media, consumer reviews and reputation management.

Oct
2014
10
  • WHEN
  • Friday, October 10, 2014
  • Time: 8am-5pm
  • WHERE
  • Harvey's Lake Tahoe, Lake Tahoe

Glenn Pereira, manager of Industry Education, presents "Do You Know Today's Customer?"

In this presentation, you'll learn:

  • What the Consumer Decision Journey is and why it's important to your business
  • The five steps a consumer goes through when shopping for a vehicle
  • The role the Internet plays in the Consumer Decision Journey
  • What you can do make your dealership important to the consumer throughout the Consumer Decision Journey
  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

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2014
25

Time for Buy Here Pay Here Transparency: Why It Pays Off and How You Can Get Started
The challenge for credit-challenged and BHPH ... read more.

Sep
2014
17

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale
AutoTrader examined 20,000 dealerships on its website ... read more.

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