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Aug
2015
6
  • WHEN
  • Thursday, August 6, 2015
  • Time: 9am-3:30pm
  • WHERE
  • Embassy Suites Charlotte-Concord; 5400 John Q. Hammons Dr. NW, Charlotte, NC 28027

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  •     How today's customers shop for cars
  •     How to improve your visibility in the digital marketplace
  •     How to reach today's consumer at every stage of their car shopping process
  •     How to build in-store processes that produce great sales results
Aug
2015
6
  • WHEN
  • Thursday, August 6, 2015
  • Time: 2pm-3pm
  • WHERE
  • Automotive News Webinar

There is a massive shift happening in the dealership sales environment. Much like the ease of buying from sites such as Amazon.com, car buyers are expecting more of the process to take place digitally. While you might be attracted to the convenience and lower operating costs of selling completely online, you know that selling cars ‘point-and-click’ just doesn’t make sense. Not only does the idea of a website selling cars feel like a total loss of control of your business, your instinct tells you that you can’t remove the human element from a car deal.

Great news! You can stay in control of your retail business and achieve sales conversion ratios that on average double current email lead conversion rates. Your customers will love an online deal making process that gives them the confidence to enter your store ready to test drive and complete paperwork.

  • Convert your online listings into desk-ready deals
  • Provide the online buying experience your customers expect
  • Stay in control of your retail business in the shift to online sales
  • Provide F&I product information and pricing online to increase sales
Aug
2015
13
  • WHEN
  • Thursday, August 13, 2015
  • Time: 9am-3:30pm
  • WHERE
  • Hilton Westchester, 699 Westchester Ave, Rye Brook, NY 10573

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  •     How today's customers shop for cars
  •     How to improve your visibility in the digital marketplace
  •     How to reach today's consumer at every stage of their car shopping process
  •     How to build in-store processes that produce great sales results
Aug
2015
18
  • WHEN
  • Tuesday, August 18, 2015
  • Time: 8am-3pm
  • WHERE
  • Sheraton Philadelphia-Valley Forge, 480 N. Gulph Rd, King Prussia, PA 19406

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  •     How today's customers shop for cars
  •     How to improve your visibility in the digital marketplace
  •     How to reach today's consumer at every stage of their car shopping process
  •     How to build in-store processes that produce great sales results
Sep
2015
10
  • WHEN
  • Thursday, September 10, 2015
  • Time: 9am-3:30pm
  • WHERE
  • Crowne Plaza Walnut Creek, 45 John Glenn Dr, Concord, CA 94520

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  •     How today's customers shop for cars
  •     How to improve your visibility in the digital marketplace
  •     How to reach today's consumer at every stage of their car shopping process
  •     How to build in-store processes that produce great sales results
  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

Car Buyer of the Future Study
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research t

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