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Sep
2014
4
  • WHEN
  • Thursday, September 4, 2014
  • Time: 11am-2pm
  • WHERE
  • Hilton Garden Inn 1702 Gornto Road, Valdosta, GA 31601

A valuable educational workshop about effective online marketing. Attendees will learn how to maximize the return on the dealership's online investment, including:

  • Creating an Internet culture at the dealership
  • Online merchandising
  • Intergrated advertising tactics
  • Sourcing traffic

 

Sep
2014
9
  • WHEN
  • Tuesday, September 9, 2014
  • Time: 9am-4pm
  • WHERE
  • Doubletree by Hilton San Diego-Mission Valley, 7450 Hazard Center Dr., San Diego, CA 92108

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

 What you'll learn:

  • How today's customers shop for cars
  • How to improve your visibility in the digital marketplace
  • How to reach today's consumer at every stage of their car shopping process
  • How to build in-store processes that produce great sales results

tags:  san diego , ids , summit

Sep
2014
11
  • WHEN
  • Thursday, September 11, 2014
  • Time: 9am-4pm
  • WHERE
  • Pacific Palms Resort, One Industry Hills Pkwy, City of Industry, CA 91744

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

 What you'll learn:

  • How today's customers shop for cars
  • How to improve your visibility in the digital marketplace
  • How to reach today's consumer at every stage of their car shopping process
  • How to build in-store processes that produce great sales results

tags:  los angeles , ids , summit

Sep
2014
13
  • WHEN
  • Saturday, September 13, 2014
  • Time: 8am-6pm
  • WHERE
  • Loews Philadelphia Hotel

Glenn Pereira, manager of Industry Education, presents the Consumer Decision Journey.

In this presentation, you'll learn:

  • What the Consumer Decision Journey is and why it's important to your business
  • The five steps a consumer goes through when shopping for a vehicle
  • The role the Internet plays in the Consumer Decision Journey
  • What you can do make your dealership important to the consumer throughout the Consumer Decision Journey
Sep
2014
16
  • WHEN
  • Tuesday, September 16, 2014
  • Time: 8:30am-12pm
  • WHERE
  • Cleveland Airport Marriott

Get the latest groundbreaking information on car shopper behavior and how it moves between the offline and online worlds. Come hear new ideas and gain insights from today's industry thought leaders. All levels of dealership personnel can benefit from this event.

What you'll learn:

  • How to improve your front-end processes
  • How to drive influence and preference for your dealership
  • How to line up your digital marketing strategy

 

tags:  cleveland , ids , summit

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FEATURED VIDEO TUTORIAL

Real car buyers talk to us about how they rely on salespeople during the purchase process.

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Independent Dealer Uses Trade-In Tool to Increase Dealership Profits
Case studies from AutoTrader.com are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses.

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