- Tuesday, February 17, 2015
- Time: 8am-12pm
- Hilton Garden Inn- 3928 Jackpot Road Grove City, OH 43123
Front End Fundamentals: 8 Keys to Driving a Sale
No doubt the Consumer Decision Journey is a wholesale change from how consumers used to shop for cars. To that end, we’ve identified eight fundamentals and some best practices that dealers can use to improve their dealership’s effectiveness. The Front-End Fundamentals are really a roadmap that breaks down what you can do to improve your operations in those critical steps leading to a sale. Done right, you’ll improve your front-end processes as well as drive influence and preference for your dealership.
360 of the Customer (Manager Focused)
This workshop offers insight into how dealerships can engage and respond to online car shoppers when they call, email, or walk in to the dealership.
- Thursday, February 26, 2015
- Time: 2pm-3pm
AutoTrader.com, in partnership with IHS, in a FIRST-EVER LIVE online event, will reveal the 2015 results of the annual Automotive Buyer Influence Study. Since 2011, the Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers.
- Tuesday, March 31, 2015
- Time: 9am-7pm
- New York, NY
Hosted by the New York International Auto Show, this one-day event brings together leaders from OEMs, suppliers, retailers, and the media to discuss how industry and economic conditions will shape the future. The Forum Partners will go beyond the headlines and explore how recent developments will impact all aspects of the auto industry.
Join us for an AutoTrader.com presentation at 10:15.
- Tuesday, April 21, 2015
- Time: 9am-5:20pm
- Tampa, FL
The Digital Dealer Conference & Exposition is where top dealers go to stay ahead of the technology curve and gain the latest in marketing strategies to influence the modern, digital consumer. It's focused on introducing, exploring, and implementing various digital components required to engage today’s modern automotive consumer.
FEATURED VIDEO TUTORIAL
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Top-rated dealership grows market share and optimizes its digital strategy
This case study examines how Mountain States Toyota ... read more.
New Car Buyers are Purchasing More Out of Want, Not Need
This finding from the 2015 Automotive Buyer Influence ... read more.
Stay In Touch
Subscribe to our monthly newsletter to stay current with our latest events, news and resources.
Your privacy is important to us.