- Tuesday, March 31, 2015
- Time: 9am-7pm
- New York, NY
Hosted by the New York International Auto Show, this one-day event brings together leaders from OEMs, suppliers, retailers, and the media to discuss how industry and economic conditions will shape the future. The Forum Partners will go beyond the headlines and explore how recent developments will impact all aspects of the auto industry.
Join us for an AutoTrader.com presentation at 10:15.
- Thursday, April 2, 2015
- Time: 8am-4pm
- Four Points Sheraton, 308 Godfrey Boulevard, Bangor, ME 04401
360 of Online Marketing
A valuable educational workshop about effective online marketing. Attendees will learn how to maximize the return on the dealership's online investment, including:
- Creating an Internet culture at the dealership
- Online merchandising
- Intergrated advertising tactics
- Sourcing traffic
360 of the Customer
Virtually all of today’s car buyers are shopping online first, but how are you turning those shoppers into buyers when they call, email or simply walk in to your dealership without an appointment? This workshop takes a 360-degree view of today’s shopper — what they’re looking for from dealerships today, the multiple ways they’re contacting you, effective methods for influencing their purchase decisions, and the do’s and don’ts of newer platforms, like live chat, social media, consumer reviews and reputation management.
- Tuesday, April 21, 2015
- Time: 7am-7:30pm
- Tampa, FL
AutoTrader dealer customers get a $100 discount on their registration by using the discount code: DD18AT
Join us at the Digital Dealer Conference & Exposition, April 21-23. This conference is where top dealers go to stay ahead of the technology curve and gain the latest in marketing strategies to influence the modern, digital consumer. It's focused on introducing, exploring, and implementing various digital components required to engage today’s modern automotive consumer.
AutoTrader will be presenting How Marketing CPO Online Can Fuel Your Dealership’s Economy on April 22 at 10 a.m. It’s a great time to be in the CPO business. Last year’s blockbuster numbers at over 2 million units are expected to be bested over the next few years, possibly growing as high as 4 million to 5 million annually says Manheim’s chief economist Tom Webb. Yet, a 2014 study by AutoTrader found that shopper familiarity with CPO is still relatively low in terms of what it actually is. This workshop explains how CPO keeps car buyers in-brand, supports loyalty and move-ups, then identifies the steps for building a CPO program online to drive influence and preference to your dealership.
On April 22 at 1:30 p.m., Haystack and AutoTrader will be presenting a case study on a Toyota dealership that went from worst to first in their market. Hobbled by its isolated location, Denver-based Mountain States Toyota developed a strategy to drive more shoppers to its location. Over two years, the dealership went from 8% market share to 13% then topped out. Learn how Mountain States altered its course by shifting exclusively to digital, and how its strategic relationships with leading online service providers for inventory and display advertising, SEM and SEO helped Mountain States grow its market share for New cars to 22%.
FEATURED VIDEO TUTORIAL
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
White Paper: It's About Time
Streamlining in-store processes to improve the customer experience
Autotrader Unveils New Brand Identity
Company launches new logo and brand identity
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