Millions of Shoppers a Month = More Eyes on Your Listings!!
More Reach & Influence
We reach and influence millions of monthly unique visitors. Yes, that's millions of potential customers! *AutoTrader.com Internal Site Data, monthly average Jan-March 31, 2012
More Time On Our Site
On average, visitors spend over 30 minutes on AutoTrader.com. That's 41% higher than the nearest competitor. *comScore Media Trend Report May 2011 – April 2012 (Monthly Average).
More In-Market Shoppers
8 in 10 car shoppers are actively shopping for a vehicle on AutoTrader.com. These qualified buyers want to see your cars. *2011 AutoTrader.com User Profile Study
Attracting Serious Car Buyers
They're Ready to Buy
61% of AutoTrader.com car shoppers plan to purchase within 2 months. *2011 AutoTrader.com User Profile.
They Visit A Lot
On average, shoppers visit AutoTrader.com 3.2 times a month and view 33.8 pages. *comScore Media Trend Report May 2011 – April 2012 (Monthly Average).
Actively shop on AutoTrader.com
63% are likely to use AutoTrader.com as their primary online resource *2011-12 AutoTrader.com Site Satisfaction Study - Foresee
Influencing More New Car Shoppers
Searching For New Cars
63% are exposed to new vehicles while searching inventory. *2011-12 AutoTrader.com Site Satisfaction Study - Foresee
Undecided On Make & Model
72% are undecided on a make/model. *comScore Media Trend Report May 2011 – April 2012 (Monthly Average).